How we work

ENABLING COMMUNITIES: THE PNEUMA COFFEE BUSINESS MODEL

As our coffee customers, we know you care about where your coffee comes from. Ethical business is not just a fad. There are families, communities and livelihoods behind the coffee we drink and, here at Pneuma Coffee, we really care about that.   

Enabling communities: why? 

Our mission is to enable communities throughout the value chain of our coffee business. Coffee farmers, as with many agricultural farmers around the world, can be the ones most hard done-by in global value chains. We know this is the case in the coffee industry and it’s something we want to have an on impact through our business model. We want the poorer players in the value chain – the farmers – to be better supported in the work they do to provide the coffee we love. 

 

We go directly to the farmers to source our coffee. This model hinges on the pursuit of quality at the farmer level – this means we can achieve better transparency and traceability throughout the value chain and, inevitably, achieve a better price for the farmers and a better tasting coffee in your cup.   

Enabling communities: how? 

We go directly to the farmers to source our coffee. This model hinges on the pursuit of quality at the farmer level – this means we can achieve better transparency and traceability throughout the value chain and, inevitably, achieve a better price for the farmers and a better tasting coffee in your cup. 

 

To do this, we partner with An-edza Coffee, a company importing coffee from farming cooperatives in Colombia (and looking to expand into other countries). Through the on-the-ground relationships An-edza has with its Fondo Nacional del Café (FNC) certified farming cooperatives, we are able to ensure that the coffee we source can be paid for equitably and with a reliable quality.  

 

We have also established the Pneuma Development Fund to further support the farmers we work with. A portion of all Pneuma Coffee sales will go into this fund to meet the needs of farming communities in the coffee industry. We are in the early stages of this development and we're grateful for your support of Pneuma Coffee.  

We know that there are greater opportunities for sustainability at every point of the value chain. We're continuing to find ways to do our part – we collect all the used coffee grounds for our wholesale customers and provide these to a local farmer's garden, as one example. Come with us on this journey!

 

©2019 by Pneuma Coffee.